When I was a kid, I was forced to eat tomatoes. I puked. I was told you will like them they’re great. Years later, I still try them. I don’t puke, but maybe that’s because I have the choice to stop. I like ‘em cooked and in salsa but I still don’t like ‘em raw. But to this day people will tell me what I’m missing and I don’t care.

I don’t blame my parents for my huge problem. I just have to accept that I live in a world of tomato lovers. Yes, I can accept the tomato lovers and admit that a lot of them exist.

Here’s my point. People are different. They like different things. One size fits all is certainly a lie. Otherwise everyone would look good in spandex. You can’t please everyone all the time. Don’t try! Understand your audience. People are more than a demographic. So how can we reach our audience? The answer is easier than you might think. Pay attention! Quit force-feeding what you like and learn what your audience likes.

I was presenting concepts to a client and I did not get one word out before the client cut in and said, “No! I don’t like green.” My reply was, “That’s fine. Pretend it’s orange.” I don’t mean to sound disrespectful, but when you’re in the business of marketing you need to know that the client is not always right. You need to reach the audience. Maybe his audience liked green. Our job is to properly represent the brand and understand the client’s objectives. Most importantly it is to get results.

Don’t force-feed – your audience may puke and never come back.

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THE BOTTOM LINE:

Principal 1: Understanding your audience will generate success for your business.
‍Principal 2: Marketing your business or product is not about you. It is about your customer.
‍Principal 3: Understanding your audience takes more than knowing standard demographics. Today’s marketing solutions must target the niche. You probably need to reach more than one niche with the same product or solution. Utilize technology for laser sharp focus.

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For business inquiries contact:
Jeff Beaton, Owner/Creative Director

345 MARKETING
PO Box 974   Fort Collins, CO 80522
jeff.beaton@345marketing.com
(970) 416-0985 x201

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