The Genius of Ben Franklin

Story Time
December 11, 2019

Franklin once said, “I guess I don’t so much mind being old, as I mind being fat and old.”

There’s a concept in that quote. (Ben could have been an ad guy.) Some things are within your control – others are not. Everything changes, but how you respond to change is up to you. You can get depressed, worried, frustrated or you can choose to embrace it. Where would we be without change? Change creates opportunity.

I can’t help but think about the demise of the one-hour photo mat. Couldn’t they see it coming? It’s not like the “Digital Age” just snuck up on them. But some refused to change and one by one they closed. It could be said, that digital photography was a business killer. It could also be said that it opened the door to endless possibilities like selling photo printers and paper, photo sharing websites, memory cards, electronic picture frames, etc. The list goes on and on and continues to grow.

Maybe you are sitting passively by as change controls your business. Maybe your business is “getting fat”. Maybe Ben said it best when he said, “Energy and persistence conquer all things.”

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THE BOTTOM LINE:

Principal 1: Planning and preparation won’t control the future.
Principal 2: Adapt or Die.
Principal 3: Every change creates new opportunity. Do something with it.

For business inquiries contact:
Jeff Beaton, Owner/Creative Director

345 MARKETING
PO Box 974   Fort Collins, CO 80522
jeff.beaton@345marketing.com
(970) 416-0985 x201

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