I walked into the room and instantly my eyes met hers. I felt the connection. It was love at first sight. As I took my seat, I could feel my heart beginning to pound. Third grade was going to be fantastic!

I knew we were perfect for each other. All I had to do was get her to notice me, but the best I could come up with was to fall out of my seat. It worked! Everyone laughed. She looked at me and rolled her eyes. She definitely noticed me.

We never did get married. I guess there was still a lot I had to learn about establishing a relationship. In hindsight I can see that I could have made a better first impression. I never really spoke to her; instead, I just tried to get her to notice me. And I was never clear about my intentions.

I’m much older now, but I still see marketing efforts that use that tried-and-true third grade method of establishing relationships. Or worse yet, they go for the adult method and don’t quite tell the whole truth. It may work at first, but for a long-lasting relationship clear communication is the key.

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THE BOTTOM LINE:

Principal 1: Increase your sales and response rates by clearly stating what you want your customer to do. Don’t assume they understand your intentions.
‍Principal 2: Marketing is about establishing and building relationships – not 15 minutes of fame.
‍Principal 3: Your time, money and effort are pointless if you don’t have what your audience wants. It won’t do any good to get noticed if you don’t get results.

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For business inquiries contact:
Jeff Beaton, Owner/Creative Director

345 MARKETING
PO Box 974 Fort Collins, CO 80522
jeff.beaton@345marketing.com
(970) 416-0985 x201

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