I started kindergarten when I was five years old and I was smart enough to learn that if I climbed a tree during recess, I wasn’t asked to come back in. Everyday my mother asked me how school was and I said, “Great!” She asked what I learned and I said, “Nothing.” Then she asked what I did, and I said, “Play in the tree.”

My mother didn't waste time before setting up a meeting with my teacher. She asked her if she knew I was in the tree during school, and the teacher responded, “Yes. He will come in when he’s ready to learn.” “NO HE WON’T!” my mother said, “You need to tell him it’s time to learn and he will learn.”

I was taken out of that school and I wasn’t able to start in again until the next year. I had failed kindergarten. The good news is I did learn. Clear communication is essential. It works.

If you want someone to register, tell them to register. If they’re supposed to buy something, tell them to buy it.

You'd be surprised to learn how many businesses fail because they sit passively hoping someone will respond. And if their customers are anything like me, they can probably think of better things to do.

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THE BOTTOM LINE:

Principal 1: If you fail, learn from it and move on.
‍Principal 2: If you just build it, they won’t come. That’s why marketing and sales exist. Use them.
‍Principal 3: You make decisions intellectually. Purchasing adds an emotional element.

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For business inquiries contact:
Jeff Beaton, Owner/Creative Director

345 MARKETING
PO Box 974   Fort Collins, CO 80522
jeff.beaton@345marketing.com
(970) 416-0985 x201